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In a world where nearly everyone is on one form of social media or another, whether it’s Facebook, Twitter, Instagram, Pinterest, or Google+, you want people to find your business.  It is difficult, however, to stand out when everyone is clamoring for that space on their follower’s news feeds.  Here are some tips to make sure your business is found and to help your business’s social media succeed.

1. Pictures

If you made your social media page over a year ago and have not updated it, now is the time to update the look.  People like seeing a fresh new look on your social media.  When you don’t have a fresh look, your business begins to feel old and outdated.  The best way to do this is to make sure your profile pictures are current and fresh.  These images are key to a great profile page.  They need to scream your business without any words.

At the same time, the pictures you attach to the content you post is equally important to that content.  People are more likely to engage with your content when there are pictures, and when people are engaged in your social media, you are more likely to get conversions (more on this in the next section).  Take a look at this article for more on the subject.

2. Know Your Audience

Your business has a particular audience that it caters to.  In order to create valuable content for that audience, you have to know and understand them.  For example, if you sell ski equipment, you wouldn’t center your marketing in Florida.  The same is true for your social media content.  People will engage more when the content caters to them.

3. Communicate With Them

People want to talk to people on social media, not a salesman.  When developing content, give them something they can use and try not to just use social media to sell.  Of course, depending on your business it only makes sense to post when you are having sales and specials, but that should not be the only thing that you are posting.  Think of it this way:  people are connecting with you on social media because you are a professional in a field.  If you give them advice, tips, and tricks of the trade that they can use, you will have a more engaged audience that is more willing when they need your professional help to come to you and your business.

4. Content is King

The bottom line of the previous tips is to focus on your content.  When you have great content that really speaks to your audience and engages them, you will set your business apart in their mind.  It takes time to make great content, but it is completely worth it.  People are not going to appreciate a stagnant post that just soucontent is kingnds regurgitated, or that feels like it is only there to get them to click through to your site.  You’ve probably seen the term: clickbait.  Don’t create clickbait.  It makes people feel conned or cheated.

Another thing to keep in mind is to give people a reason to follow you on all of your social media outlets.  You don’t want to post the exact same thing to all of your profiles.  Every social media site has unique features that you should take advantage of.   For example, Facebook posts really need an attention grabbing, relevant photo attached to it, but Twitter doesn’t necessarily need one.  Instead, with Twitter you want to keep it short, sweet, and relevant.

5. Schedule the Time

In order to take full advantage of social media, your business has to put in the time.  You have to make regular posts and respond to your fan questions and reviews.  You can have the best profile in the world, but if it has been several months since you have made a post, then your profile is not going to draw in people to your business.  Schedule a regular time to come up with posts and respond to messages as often as possible. If you are unable to put the time in on a regular basis, think about hiring a professional.

Following these tips can help take your social media to the next level.  When you make engaging, fresh content on a regular basis, social media can help draw in new business and keep your current clients engaged.  And remember, if all else fails, post a cute cat video.

Cute Cat Winking